PPC is lucrative and offers great ROI. But some agencies like to portray success with PPC as a low-hanging fruit. You can’t buy a hatchback and expect it to tow a Ford Endeavor up the hill.
But in the midst of so much noise, with every company trying to portray itself as the best, how to find an agency that gets you the PPC result? This blog answers all the questions related to finding a good PPC partner.
But before that, let’s take a moment to understand what PPC marketing is.
Paid Search Marketing: What Is It And How Does It Work?
Pay-per-click (PPC) marketing entails paying a small fee each time one of your internet adverts is clicked.
Your investment is fully attributable to the volume of clicks your adverts receive. Therefore, this is a fantastic choice for companies that need high productivity on a tight budget.
AdWords by Google, Facebook Ads, Bing Ads, and MSN AdCenter are just a few of the most well-known PPC ad networks. It has been discovered by many that Google advertising is the most effective. You need a highly reputed PPC marketing company to reap the result the medium has to offer.
Read on to learn the ways to find a PPC partner.
· Good at Local Search
Be it offline or online companies, most of the revenue for businesses comes from consumers living in the same city or nearby.
If you want to get business from paid google ads, you need an agency that knows the local market inside out. Roughly two-thirds of mobile Google search includes the term ‘near me.’ And according to a study, 77% of customers browse local businesses before visiting them.
We have listed out a few specific questions you can ask about local search –
1) What is your measure for success?
2) What is your approach to PPC?
3) Can you share previous results for your existing clients?
· Good At Mobile Optimization
The mobile-friendliness of ads can be a game-changer for PPC campaigns. The majority of Google searches (55%) come from mobile, 55%. Users have different sizes of mobile phones, meaning it’s more important for your PPC agency to be good at mobile optimization.
Questions to ask-
1) Do you offer mobile-optimized ads?
2) Can you share examples of mobile-optimized ads done for previous clients?
· What All Services Do They Offer?
PPC needs expertise at several stages. This is a deciding factor in picking the right PPC agency. Do they cover all areas of a pay-per-click campaign or not? The right agency should have an able graphic team to create catchy images. A team of copywriters who convert copies comes from PPC experts.
Ideally, the agency should have an end-to-end digital marketing solution for your future needs so that other marketing mediums also complement the PPC campaign.
· Experience In The Industry
Anyone can do PPC or any sort of digital marketing. It is a skill anyone can learn within a year, so what should you be looking for? The answer is experienced professionals. The only thing that differentiates two marketers is experience. There is no substitute for that.
Marketers should know the audience, what kind of words and phrases to use, what topics to pick, and much more.
· Certified By Google
Google certificate is, in fact, the first thing that you should see in an agency. Google has created a wonderful system that validates the knowledge of marketers with a certificate.
Your ideal agency should have the Google certificate – then you will know they are technically sound to take on the challenges in the PPC campaign.
The Un-Ignorable Importance Of PPC Ads
The significance of pay-per-click advertising lies in the fact that every company aspires to fulfill the immediate needs of its clients. Google comes on number 1, better than its counterpart Facebook, in terms of ROI due to its high search volume.
This is what everyone in business aims for. Online businesses utilize the same advertising strategies. However, their methods shift as new digital advertising standards emerge. You may learn everything you need about pay-per-click advertising, different kinds of ads, and more.
Currently, there are a huge number of people who prefer to purchase online. Online marketing websites have reportedly made a larger one-time profit during the pandemic.
Many businesspeople enjoy making low- or no-dollar investments with the expectation of a large return. The advantages of PPC (Pay Per Click) advertising, the most well-known advertising approach, are outlined in this article for the benefit of business enthusiasts.
